Make a free roofing website in about ten seconds

What should a roofing website show before a homeowner calls?

A roofing website should show who you are and where you work, a way to call or ask for a quote, photos of roofs you finished, reviews your customers wrote, and your license number where your state requires it in ads. The Federal Trade Commission tells homeowners to confirm a contractor's license and insurance, so make both easy to find.

The Federal Trade Commission's advice to homeowners after weather emergencies reads like a checklist for your website. It tells them to check a contractor's license with their state or county, ask for proof of insurance, get written estimates from more than one contractor that describe the work, materials, completion date and price, and search a contractor's name with words like “scam,” “review” or “complaint.” Its warning signs include a contractor who says no license is needed, wants everything paid up front, or asks the homeowner to sign over the insurance check.

So say plainly what your written estimate includes, offer a copy of your certificate of insurance on request, and never ask for the insurance check. Onelios gives you the pieces: a headline and a line under it of up to 240 characters that you can edit yourself, your services with a line about each, a gallery of your own photos with optional captions, and reviews homeowners write through a private link. Pick photos that show what a homeowner cannot easily check from the ground: a straight ridge line, neat flashing around a chimney, clean gutters and a tidy yard at the end of the job.

Do I have to put my license number on my roofing website?

In some states, a roofing website must show your license number. California requires a licensed contractor's number in all advertising, and its contractors board counts websites; roofing there is the C-39 license. Florida requires a contractor's registration or certification number in every advertisement, “regardless of medium.” Other states set their own rules, so check with your state's licensing board.

California's Business and Professions Code section 7030.5 requires the license number in contracts, subcontracts, calls for bid and “all forms of advertising.” The Contractors State License Board lists “any website or post that solicits business on the Internet” as advertising and says the civil penalty for a first offense is $100 to $1,000. Its advertising guidelines add two rules a website can break: advertise only work within your license classification, and do not say you are bonded. Roofing is classification C-39 on the board's list.

Florida's statute section 489.119 says a contractor's registration or certification number must appear in each advertisement “regardless of medium.” For a first offense the board issues a notice of noncompliance, and it may fine a contractor who has not corrected the problem within 30 days.

Onelios has no separate license field, and the AI is instructed not to add licenses or other credentials you did not give it. Type the number yourself into the line under your headline, where it sits near the top of your home page, then check it on the published site and again after any AI rewrite of your wording. Service pages do not show that line and their wording cannot be edited, so the number will not appear on them.

What are the rules for insurance-claim wording on a roofing website?

In Texas, a roofer doing the work may not advertise, on a website or elsewhere, that it will act as the homeowner's public adjuster, or offer to waive, rebate or absorb the deductible. In Florida, a contractor may not solicit homeowners with a message inviting a roof-damage claim unless it carries three statements about the deductible and insurance fraud.

The Texas Department of Insurance says a roofer who is also doing the work may not act as the homeowner's public insurance adjuster, and may not advertise that either; Texas insurance rules define an advertisement to include a website. It asks contractors to make sure their websites, ads and other materials do not say or imply it, and gives examples of improper wording: offering to negotiate a settlement or file the claim, promising to recover “every dime you are owed,” or offering to help homeowners avoid “incorrect settlement pricing.” Offering to waive, rebate or absorb a deductible is illegal there too, and contracts of $1,000 or more involving an insurance settlement must carry a notice that the homeowner pays the deductible.

Florida's section 489.147 treats as a prohibited advertisement any written or electronic communication from a contractor that encourages a homeowner to get in touch about a roof-damage insurance claim without three statements, in type at least 12 point and at least half the size of the largest type used: the homeowner pays the deductible; a contractor knowingly or willfully paying, waiving or rebating it with intent to defraud is insurance fraud punishable as a third-degree felony; and intentionally filing a claim with false, incomplete or misleading information is too. The statute names emails and door hangers among its examples. It also bars offering gifts, cash or a deductible waiver in exchange for a roof inspection or a claim, and advising a homeowner on what their policy covers unless you hold a public adjuster license, with fines of up to $10,000 per violation. And a homeowner who signs a roof contract within 180 days of the events covered by a governor's state-of-emergency declaration for their area may cancel within 10 days or by the official start date, whichever comes first.

In practice: a storm page goes live as soon as Onelios writes it, and you can remove it but not edit its wording, so read it straight away. Onelios campaign emails set their text at 15 pixels, about 11 point, under Florida's 12-point minimum, so do not use them to invite a roof-damage claim in Florida. The AI is instructed not to promise anything you did not tell it, but it can still make mistakes. This is a summary of what these agencies and statutes say, not legal advice.

How do I have a storm-damage page ready before storm season?

In Onelios, ask for “a page for storm damage inspections.” It is written and published at once, with an introduction, what's included, common questions and a Request a quote button, linked from your home page. The page can only appear in Google once your site is on a domain you own, so connect one before storm season.

The free Onelios address is kept out of Google on purpose. On your own domain, the storm page is listed in your site's sitemap (yourdomain.com/sitemap.xml) with your home page and other service pages, but a sitemap is not a promise that Google will list the page, and nobody can say when it will. That is the reason to publish it in a quiet month rather than the week the hail arrives. Connecting a domain you already own is free; Onelios does not sell domains.

Two limits to plan around. The page has no form of its own: its Request a quote button takes the homeowner to the form on your home page. That form asks for a name, a phone number or email, the service (optional) and a message of up to 2,000 characters, with no photo upload, so when a homeowner writes about a leak, ask for a photo of the stain or the damage in your reply.

Every request is saved in your inbox whether or not the email alert reaches you, so check the inbox on busy days. Homeowners can request an inspection time only after you save your working hours; each is a request you confirm, and Onelios does not check an outside calendar or catch two jobs that overlap. It sends no text messages.

How does Onelios compare with Roofr Sites and Jobber?

Onelios is free right now and needs no card. Roofr Sites, an add-on for any Roofr plan, is listed at $99 a month, and Jobber includes its website builder in every plan, with Core at $49 a month billed monthly. Both come with business software Onelios does not have. Prices read on their own pages on September 23, 2026.

Roofr's own pages, read September 23, 2026: Roofr Sites costs $99 a month, or $85 a month billed yearly, for hosting and managed updates; Roofr lists it as a beta and says pricing for future customers may change. You plan about an hour for a kickoff session, its AI writes the copy and people at Roofr review it, and the site features your Google reviews. Roofr's Instant Estimator, which can be embedded on the site, is a separate add-on at $149 a month, or $125 billed yearly, and the rest of Roofr is roofing software such as measurement reports and a job board.

Jobber's own pages, read September 23, 2026: its website builder generates pages from the services you offer and is included with every Jobber plan at no additional cost, and the Core plan is $49 a month with no commitment, less when paid yearly. The site can highlight your Google reviews, take request forms and offer online booking.

What Onelios does not have: roof measurements, instant estimates, invoicing, payments, text messages or staff logins, and it does not pull in your Google reviews; you can add a review a customer gave you elsewhere by hand. If you already pay for Roofr or Jobber, their site sits next to software you use every day; if you want a site without new software to learn, Onelios costs nothing today. The full list of limits is on our What it does page, and the price is in the pricing section of our home page.

Sources

• Texas Department of Insurance: Roofing and insurance, know the law (page last updated March 24, 2025), read September 23, 2026
• California Business and Professions Code section 7030.5, read September 23, 2026
• California Contractors State License Board: Advertising guidelines for contractors, read September 23, 2026
• California Contractors State License Board: license classifications (C-39 Roofing), read September 23, 2026
• Florida Statutes 2026, section 489.147: prohibited property insurance practices, read September 23, 2026
• Florida Statutes 2026, section 489.119(5): registration or certification numbers in advertising, read September 23, 2026
• Federal Trade Commission: How to avoid scams after weather emergencies and natural disasters, read September 23, 2026
• Roofr: Roofr Sites, read September 23, 2026
• Roofr: pricing and plans, read September 23, 2026
• Jobber: website builder, read September 23, 2026
• Jobber: pricing, read September 23, 2026
• Onelios: what it does and does not do, read September 23, 2026
• Onelios: pricing, read September 23, 2026